This dental practice in Belsize Park, London has a team of three dentists, two hygienists, a nurse and a receptionist. The practice addresses the individual needs of the patient. Treatments given are oral hygiene, cosmetic dentistry and general dentistry. The concerns of nervous patients are addressed whether be it a case of embarrassment or fear of needles. At the initial appointment, the dentist thoroughly examines the patient and a detailed treatment plan with cost estimate and the number of visits is drawn up. Interest free credit is given for some treatments. Incentive is given for patient referrals by patients.